New-startup owners think that they probably going to use SEO and (boom magic occurs!) they ranked as no. 1 on google search pages. But you know what, that you can’t just sit back and relax for the customers to knock on your door, right! I mean as new in digital marketing you’ve to learn the strategies of link building.

Now you’re thinking what is link building? Basically, it is an SEO term in which you link another website on your very own page just to acquire the trustworthiness of the search engine.

These authoritative links connect to your site when you persistently post relevant and top-notch content. And thus, your website with these recognizable links creates a buzz that you’re trying to outreach.

What Are the Best Link Building Strategies?

From the above moot, you’d understood that for link building quality matters more than quantity. Due to this, you have to keep in your mind that it’s is a gradual process and cannot be done instantly.

So, let’s dive in as I’m going to round up 11 foolproof yet best link-building strategies that you can put to work today.

1. Guest Posting (The Right Way).

Linking to authentic sites wouldn’t willy-nilly lined up you on top-rated pages of the internet. Why? Because it is the job of an upright webmaster who tries to get to the bottom of your content and checks out that if this benefits their reader or not.

The plus side: they’ll you for reposting your article or they’ll ask if you’d be willing to write a guest post. And Score! As you hit the ball; and that’s a win-win for both of you as it is a give-and-take endeavor. You provide quality content and get the reward of links/traffic back to your site.

Make sure that write guest posts for high-profile sites like Huffington Post or HubSpot. Don’t fritter away your time guest blogging on sites with no buff. As it is better to post on your own blog.

So, here are the few steps involved in the process.

Find new Prospects.

Look out for the contact information you need to outreach and that’s what prospecting is! You must use Google Chrome and install the Hunter.io Chrome extension to prospect for sites that allow guest posting. And when you’ll browse, you’ll get a list of possible contacts for the specific site you want to pitch.

Moreover, if you’ve to various alternatives then out of them always try to find the actual person instead of a catchall email address. In addition to this, you can also do a search like a target site + guest post/blog and take a glance at what shows up first.

Just a click away and you submit your guest post instant, pretty easy right! The beauty of this method is that you don’t need to find a fancy email for the pitch and wait for hours just for a ‘no’. You’ve to fill the form and judges for submissions.

Qualify the Prospects.

So, I know what are you mulling over? How to qualify the prospects right? Well, it depends on your preferences. But before that, I must say that please research about site’s authority metric with its traffic to figure out its worth.

I mean, of course, there’s no need in putting all your efforts into the content for such a site that has just a handful of visitors (unless it’s a novel one and has a spark in it).

Additionally, you can also use tools like Ahrefs (if you prefer Domain Rating).

Reach out to the Prospects.

Personally, I’m not a maniac of rewriting and sending them out. I mean for sure guest blog must be exclusive. Templates for the guest blogs are out there but you’ve to create your own basic one.

The more customized your emails are; the more it catches the eye of the crowd and eventually, you’ll get more responses.

Moreover, in general, you have to show them your enticing portfolio, suggest some titles, or show your published write-ups. And here you go for the perfect pitch.

2. Your existing network of contacts

Do you work for some ongoing/Long term clients? Or you directly or indirectly work for any agency or industry? Or probably you have a go-to contractor for products or services?

Then dear folks, what are you waiting for! All of those above-mentioned areas could be potential sources or links in your very own existing networks on contacts.

Use this relevancy and ask them for useful links.

3. Link Bait Content.

Ready to throw out your innate creativity? Then use the content strategy i.e., Link Bait where you basically create content to attract more visitors.

When implemented impeccably, link bait content can go viral! You just have to make sure that the content is directly relevant to your brand. Or if not them you could hit on when it newsworthy, emotional, tremendously valuable, and visual.

An exemplar of that is (which I came across) the article which takes credit for the success of the movie i.e., Inception. It basically illustrates the plot of the film.

That wasn’t quite linked to the brand that advanced it. Though, the brand through its app allowed the public to share snaps privately. Sharing such memories, the film was attached with people’s memoirs deep down.

4. Link Reclamation.

Are you guys thinking what is the next strategy of link building? Don’t wait here just read it further!

If your brand is already having the top rank in searches then for you, link reclamation is very effective! For instance, on the google search operator write your brand name and then replace the initial keyword with your product or brand’s name.

This will uplift every instance of it being mentioned on the internet. Plus, you can even use Ahrefs Content Explorer to do this to extract a report.

And don’t forget to respond to them with a simple yet creative email just to thank them for mentioning you! Through this, your users are just one click away to learn more about your brand.

5. Resource Page Links.

A streamlined lined way of link building is to use sites out there that have resource/link pages. For instance, this British Woodcarvers Association linked out varied companies that are related to their niche.

Thus, this is a potential source of traffic that will eventually turn into sales. So, you just have to think about the keywords for your specific niche and tag them on some advanced operators.

Such as your company sells woodworking machinery and your suggested keywords are woodworking or woodworking course. Then you have to tag advance operators with them. Like Keyword + resource pages or Keyword +, helpful/useful links are some of the alternate options.

You just have to choose the right one for you as to when your keyword is relatively associated with your own brand than it is more likely that you find the competitors.

6. Look out for Trends and Recent News.

To find the right niche for your write-ups you have to track down some of the current hot topics. As Google likes to see what’s in trend. Here, you’ve to think more like a PR and less like an SEO.

So, ponder or research about the current topics or news which is going to be viral soon like a jungle’s fire. And now on then in everyone’s mouth. Make sure, it’s related to your company niche.

Like in the election time period everyone is talking about Boris Johnson, and in that situation wired to make this absolute techie SEO piece, which illustrates that how he might be gaming with Google’s search results due to his PR campaigns.

7. Get all podcast equipment in order

This fun and growing medium are perfect to receive content on, even I listen to them on a day-to-day basis. Lots of consumers use this and their participation helps your brand to grow.

This podcast thing is really easy, I mean all you need is just a good story. Like you can talk about eCommerce marketing or aiding online merchants to sell lots of products via search engines.

Such kinds of stories can create a large pool of audience that wants to hear from you. You can do a podcast with others (ensure their authority in the domain like social media followings). Moreover, it is truly okay it didn’t get a ton of value in return but please by doing it constantly and getting all your podcast equipment in the order you’ll get the links.

8. Competitor Research.

Have you found your competitor for building links? If yes then you’ve to just reverse engineer what they’ve been doing.

For this, you can just use the tool Ahrefs. Before this make a list of your competitor and do research. Go to the backlinks and filter the link type with the extraction of a report.

Most people fail while they’re reaching out to the site to ask for guest posts. Therefore, you’ve to research each of your competitors individually and what content strategy they are looking up to.

9. Expert Round-Ups.

I’m pretty sure you’ve seen these blogposts like 20 (industry) specialists share their opinions on X? I’m sure you do! This process is known as expert round-up which a strategy for building links and boosting traffic.

Some steps for this are: create a niche (single question) and gather some specialists/influencers for their opinions/tips. Assemble this data and combine it into a single piece, just seems like engaging content. With this link back to each expert for appreciation.

When your content is ready for publication or published on some website then ask those experts to help you in promoting. Helps with your reach and keeps your creativity flowing.

10. University Scholarships (If Applicable)

Want to get the links for universities or colleges? Seems very appealing, though! In this method, you’ve to make a scholarship page for students and elaborate them about its existence with its application.

In addition to this make a list of institutions to target. You can just use Wikipedia or Google searches like Inurl: Edu + “outside/external scholarships.” Reach out to these institutions and explain about your scholarship and ask them if they link this to their scholarship page.

Don’t forget to mention that how much a student receives from this scholarship. Ensure that those reach-out institutions must not be spammy. Plus, offer scholarships in some specific area like if you’re working in an accounting firm, offer a scholarship for students who are in the accounting field.

11. Testimonial Links.

Do you use any products or tools of a company and they’re very related to your niche? Then it could become a potential link.

First thing first, don’t lie, make sure you yourself satisfy with those tools. Find out if they’ve any space for testimonials. After this make content or something on how to use the product or how it helped you.

Here are some of the bi-dimensional benefits like you get the awareness with some link equity while they get a testimonial from a real user.

Final Summary

Lastly, I would say that these aren’t just the only strategies you can use to build links. There’re gazillions out there. You’ve to look at what is suitable for you.

The core of all these strategies gives a take theory. I mean if you’ve something they want then potentially you’re the one who gets the link from them.

So, one of the best SEO strategies is link building. By learning this you’ll get the domain authority within no time.