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9 ways to Build Customer Loyalty for Your Brand in 2022

In life, loyalty is one of the virtues you needed utmost, and when it comes to business it is the one for survival! Did you know that 20% of existing customers can upsurge 80% of your future profits? If not then ready to get dive in.

These demographics undoubtedly show that why loyal customers are so important for boosting your brand profits. You’ll never lose your dollars if you hold onto your existing customers. As they are the ones who would do more to advertise your brand than the media.

Therefore, if you want to get a piece of that valuable pie measure customer loyalty. This meant that analyze how satisfied your customers are with their experience? And what is the probability that they would share that experience with their friends and family?

Additionally, sharing some values with your customers and thinking out of the box yet focusing on your strengths are some of the tips to grow your brand. However, brands are still finding customer loyalty extremely difficult and face several challenges. Let’s have a look!

What Are the Challenges to Building Customer Loyalty?

Nowadays, customers’ enticements are on hitting up the top-notch as they are surrounded by multiple brands or digital platforms. Because of such myriad buying options brands are facing challenges to building their customers’ loyalty.

In today’s hyper-competitive market space, building a connection with customers is worth the effort. A loyal customer stays with your brand because they know that you have the best products and services to deliver. Therefore, they feel pleased shopping with you!

Furthermore, crystalizing brand loyalty through social media doesn’t mean just reaching out to your customers. Instead, it means that responding swiftly when people reach out to you. To beat this challenge a brand must have to hire someone for replies because when you are fast customers start to remember you as the brand that’s there for them.

Moreover, keep a bull’s eye on your strength. Why? Because your brand loyalty doesn’t strengthen when you try things for all the people. This doesn’t help you to stand out! For that, you have to be niche-specific and target a single segment of society. For instance, think about Lyft, same as uber, but don’t try to beat it. Instead, it offers carbon offset for climate-aware riders.

Likewise, don’t compromise on your service or product’s quality. As if you do then even your existing customers don’t shy away from sharing their disenchantment with others. Plus, they will continue this all over the internet which can make it difficult for your brand to control the influx of negative narratives.

Similarly, another challenge for brands is to establish an emotional one-to-one connection. For this, your brand has to act like a human being who has a wonderful heart with heavenly emotions in it! Because customers now are getting attracted to emotional loyalty more than anything else. Hence, your brand’s emotional connection can act as a catalyst to build up brand loyalty.

Lastly, you can overcome all of the above challenges by managing and strategizing every move. Whether it is on social media platforms, your services, values, niche, advertisings, and the product.

9 Ways to Build Customer Loyalty.

It is not hidden that living souls need belongings. It’s why they are loyal to their loved ones, the same is the case with brands! They have to tap into this search of belonging and when they do it, they cherished their success. As when a brand gives loyalty, it will return to it through its customer base. So, learn further how to foster loyalty among customers. Here we go!

1. Increase the Probability of Selling to Existing Customers

Want to increase 60-70% of your brand’s selling probability? If yes, then make sure to engage your existing customers as they are the ones who know your brand’s products and services. And when you introduce novel products, they are more likely to try them out as compared to new customers.

Hence, don’t neglect them as the new customer base cost you more and their selling probability is just 5-20%, pretty low right? Try to focus on your existing yet loyal customers as they have already fallen in love with you.

2. Increase Positive Customer Feedback

Do you know what is more important for your brand’s improvisation? Reviews and feedbacks, one of the most prevailing tools for establishing brand loyalty. For that, your customer must feel a connection with your brand’s products or services and is ready to show his/her honest experience in terms of feedback.

After this, your brand can effectively use these endorsements and grow its business accordingly. Additionally, customer loyalty-building programs are a must-have! Especially for those who want to enjoy long-term success and solid brand positioning in their target market.

3. Build a Community of Brand Ambassadors

As fancy as it sounds what it hints to build a community of brand ambassadors? Well, it means that making a pool of loyal customers so that they can proactively endorse your brand among their loved ones. In other words, they’ll become loyal brand ambassadors.

So, the question arises that how you’ll do it? The answer lies in the perks or relatability your brands offer to its customer. One of them is Loyalty programs where your brand not just addresses the discounts but also the added value their products induced in each customer’s life.

For instance, Amazon Prime offers its members value-added proposals like cost-free shipping, quicker delivery, a more personalized shopping experience, complimentary music streaming, as well as movies/TV series via Prime Video for just 99$ for one year. Through this, they create a tribe of loyal customers.

To add value to your loyalty program you can also associate it with a charitable cause whose ambassadors are from the community of your loyal customers. And these brand evangelists not just come back to you again and again but also assist you in further endorsements.

4. Drive Business Profits.

It is a proven fact that retaining an existing customer is economical than acquiring a new one. Although it is significant to charm a new customer it is noteworthy that boosting customer retention will eventually drive more profits.

Just take the example of Starbucks a brand that runs a customer rewards program to escalate customer retention. Hence, they are giving some personalized offers to their customers like you can get free drinks and food. Therefore, if you want to wow your topmost regulars, just throw a jamboree!

So, for two brands with identical sales revenue, the company that vends more products to repeat customers will have advanced earnings. Besides a happy clientage customer loyalty is beyond that. It’s the chief key by which your brand can maximize its profitability.

5. Offer Customers an Omnichannel Marketing Experience

Delivering a consistent brand experience to your customer from multiple marketing mediums is a great way to bring loyal customers on board. So, if you want to know what exactly is omnichannel marketing then please do read this further!

Your customers might use manifold channels for interaction such as your brand’s mobile app, your physical on-ground store, your website, or social media sites. The emphasis of omnichannel marketing is to certify that our customers relish a steady brand experience regardless of the medium they choose.

This consistent experience of your brand across several touchpoints means that you need to focus on your customers’ that they get the same message across multiple devices and channels. All the users should get experience equivalently and have access to the same promotions and offers, you’re giving to your in-store customer.

That is why your omnichannel marketing strategy should deliver omnichannel loyalty programs that reach out to all your customers anywhere and anytime regardless of their medium of engagement.

6. Decrease the Cost of Acquiring New Customers

By now, you undoubtedly learned that the key to successful branding and revenue progress isn't just bringing in new customers. But it's all about retaining the existing customers you have. Bain & Company studies found out that snowballing customer retention rate by just 5% can upsurge profits by 25-95%.

In addition to this, running after a new customer can be 5-25 times more expensive than retaining an existing one. Therefore, it's strategic to invest so much time and resources in retaining existing customers over new ones.

7. Incentivize your Referral Program

Want to galvanize customer loyalty? Then introduce them to referral programs that have some core areas such as targeted promotions, personalized incentives for customers, and robust brand networking.

Before we went further, it is vital to know that what loyalty and a referral program do? So basically, a loyalty program inspires clients to make repeated purchases from you, whereas a referral program moots your customers to get their loved ones to shop from your brand.

For instance, Bombas bring up the ‘refer a friend program which illustrates that when your friends & family buy something from Bombas they’ll get 25% off, now that’s a smart hack! Likewise, Riff Raff & Co. offers a cost-free toy worth 68$ on every 5 referrals.

Therefore, pepper your customers with some perks is the best way to boost up your brand profitability as well as customer loyalty.

8. Personalized Your Marketing Programs.

In this fiddle-footed competitive market space, customers are getting attentive towards various brands. For this matter, the most effective way of speaking directly to your customers is via personalized marketing. This can magnetize a segment of customers and help to build trust.

After a while, your customers will be able to make a distinction between your brand and the others. Long story short you just need some amount of customer data to deliver personalized marketing messages. Like their shopping preferences, history of their buying decisions, their timings to shop, or their responding time.

Moreover, if you have a loyal tarn of repeated customers, then they don’t want to be fed with some generic marketing messages. Instead, they expect personalized posts/emails that speak to them one-to-one and eventually cater to their needs.

For instance, take the example of Netflix which is our household buddy. Apart from their remarkable content the company uses some algorithms to deliver customers some personalized recommendations based on what they view or browse.

By using this strategy, your brand can make offers, discounts, and promotions that boost buying decisions. And the cherry on the top, if you use email marketing, then personalizing your emails can help lift your lead generation. They can deliver 6 times higher transactional tolls than generic emails.

9. Use Customer Feedback to Strengthen your Brand

Why do your clienteles choose a competitor over you? What standards do they have that you are not able to fulfill? These are some of the questions which came into your brand while thinking of brand loyalty. Some answers to these queries are already out there, both in the feedback of your customer and in the comments section you saw on your social media accounts.

As time elapsed for a one-way marketing communication medium – where brands address their customers. As of today, it is the customer who responds and brands need to eavesdrop. This is one of the best ways to show your customer that how much you care about them.

You’ll value your customers’ opinions and then try to integrate their ideas into the products and services. This causes your customers to think highly of your brand and they assume that you’re the one who values their sayings.

When your customer gives their view or states their experience, it gives them the impression that you care! They’ll know that their opinion matters a lot which will further encourage them to openly share their notions and feel a part of your brand which in turn boosts brand loyalty.

For instance, MiaoMiao showcases their customer testimonials on their homepage. When they see their ideas, opinions, or suggestions on your website you just have not earned their respect and loyalty, but they’ll become your brand’s strongest advocates. Even a customer gives you negative feedback you can address their disappointment or grievance quickly and turn them into satisfaction. Ways of doing so are email, customer satisfaction surveys, social, or online sites.

Wrap it up!

Final Summary

That is why a brand needs to boost its loyal customer base through the above-mentioned strategies. You just have to actively invest your time and strategies to create this pool of brand evangelists.

Further, it doesn’t matter how big or small a business you own. The thing you have to remember is that you just need to incorporate such steps to drive customer loyalty for your brand’s profitability.

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